Intro
People desire focused simplicity, yet most software applications are anything but simple. The most complex software examples attempt to appeal to several customer segments. They are built to solve multiple problems and are often packed with too many features ancillary to their core purpose. There are several enablers in the design process, specifically in the areas of technology, psychology, and business, that result in overly complex software products.
Prototyping methods in support of simplicity are proposed to counteract the outcome of overly complex software. Business models can be prototyped for market fit and the software experience can be prototyped with the unique inclusion of emotional design. A systematic cycle of prototyping and learning results in a marketrelevant fit, a better user experience, and improved software performance. This ultimately provides cost savings to the business, improved focus, and greater opportunity for innovation.