Complexity and Technology
Complexity is innate to software technology, however, the novelty of “shiny new objects”, i.e. advances in technology, distract the focus from the centralized human need or goal. People feel like they are losing out if new ideas and technologies are not utilized. As John Maeda (2013) notes, “…simplicity in technology is difficult. Because, since the invention of the microchip we’ve been adding complexity to objects that don’t need it.”